Vergroot synergie voordelen dankzij cultuurverschillen

LinkedIn post, July 2015 

Synergie is bij de meeste overnames het toverwoord. Het doel is financiële voordelen te behalen door efficiënt samen te werken. De financiële voordelen kunnen echter volledig verdampen wanneer fuserende partners andere aspecten van een fusie links laten liggen. Verschillende onderzoeken claimen dat tussen de 40 en 80 procent van geanticipeerde synergie voordelen bij fusies en overnames niet worden gehaald door cultuurverschillen. Dit is lastig te meten, maar al zouden we van het laagste cijfer uitgaan, dan loont het op zijn minst de moeite het onderwerp serieus te nemen. Een fusie is al lastig genoeg binnen landsgrenzen, cultuurverschillen over landsgrenzen maken het nóg lastiger.

Read this full article (in Dutch) here.

Why a people-focus is not enough; the practical art of reconciliation

Humaan organiseren is niet genoeg; verzoeningskunst in de praktijk

TvOO, December 2014 

People, planet, profit; a dream or reality? For most multinationals, especially facing a time of crisis, the focus is on profit. Critics believe that the post-modern era will show a trend shift from profit to people. However, are these really mutually exclusive aspects of organizing? A radical mindset shift from one to the other is not a solution, as the situation in itself is not a problem; it’s a set of paradoxes. Based on two real life cases, this article examines how organizations can succeed by reconciling the paradoxes that exist between people, planet and profit.

Read this full article (in Dutch) here.

How can cultural diversity contribute to innovative strategy development?

Guest blog by Danaë Huijser for Solyp

September 2013 

Strategy formation in a cross-cultural context is the norm in the current global business environment; an environment where the only constant is change itself and complexity increases every day. In order to deal with these dynamic circumstances, flexibility on a strategic level is crucial. Continuous innovation in this environment is paramount. Diversity in strategic perspectives is one way to achieve this.

Read this full blog here.

Webinar Cultural Advantage

Hosted by orange, green & water June 2013 

Participants from North America, Europe, the Middle East, and China joined the webinar hosted by orange, green & water. Four speakers tried to answer the question “Why strategies fail”. Each speaker had their own angle on tackling this question; Dr. Alexander Fink, Executive Director of ScMI AG, Carsten Sambraus, Managing Partner of orange, green & water, Alexander Zimmermann, CEO of SOLYP Informatik GmbH, and Danaë Huijser, Managing Director of CMC-Europe.

To see Danaë’s contribution, please click on the image next to this text.

Omoiyari: co-creating solutions

Samen oplossingen creëren

TvOO, 2012 

Dutch article by Danaë Huijser on the process of co-creating solutions through omoiyari. Cultural differences can lead to friction and misunderstanding. Yet, with the proper approach, the added value of cultural differences will surface. In this article, Danaë describes how she found omoiyari to be an effective approach. Omoiyari, a Japanese concept, is best translated as ‘sending compassion to others’. By thinking and acting in an omoiyari fashion, we can become more aware of our own strenghts, and learn to appreciate those of others. This leads to a stronger sense of team, more organisational commitment and room for improvements. This article describes when and how omoiyari works in practice.


Leveraging cultural differences

De hefboomwerking van cultuurverschillen

Managementsite, 2011

Dutch article by Danaë Huijser on the leveraging capability of cultural differences. Based on real-life cases from Managing Mindsets, Danaë addresses how cultural diversity stemming from either national, organisational or professional differences can stifle M&A processes, paralyse project teams and inhibit change processes. But it doesn’t have to be that way. By recognising the influence of cultural differences, and separating personal from cultural behaviour, the added value of diversity comes within reach.


Making innovation work

The innovative potential of cross-professional teams


CMC-Europe, 2010 

Article by Danaë Huijser, based on her Master Thesis of International Business for TiasNimbas Business School. The research addresses the issue of how cross-professional teams can take advantage of their diversity to create innovative solutions. Four teams in four multinational organisations were interviewed in 2009, using the Appreciative Inquiry method, to unravel how cross-professional teams can create the conditions that will allow them to capitalise on their diversity.


The advantage of gender diversity

“Congratulations, is it a boy or a girl?”
CMC-Europe, 2010 


Men and women prefer different styles when it comes to communication. These differences can have a negative influence on cooperation and communication between men and women at work. This article approaches gender diversity as an advantage. It offers a simple structure that puts the differences in perspective, thus helping the reader understand and use different styles to cooperate more effectively with the other gender


The untapped resources for successful international marketing

A tool that goes beyond market research

The Singapore Marketer, April – June 2009

Article by Mijnd Huijser, founder of CMC – Culture & Management Consulting, on cross-cultural marketing. He introduces the Model of Freedom as a tool that goes beyond market research in understanding the layers underneath consumers’ behaviours. Mijnd held a presentation on this topic on May 5th 2009 for the Marketing Institute of Singapore


Freedom is…

Published on the occasion of the master class `Model of Freedom´, September 2007

What is freedom to you? It might seem a simple question with no relation to your work, but in finding the answer, the mind dwells upon many aspects of life. With great frankness, eleven professionals in cross-cultural management pondered this penetrating question. We tried to find out how the concept of a universal value, freedom, is perceived in different cultures, and how it relates to one’s professional life.